What is 3 Way Linking?
Some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites. In doing this they add a link to you on their other site and get you to link to the main site they are trying to build up.
What Benefits Exist in 3 Way Linking?
Many search algorithms may be able to detect link trading as an artificial means of boosting the popularity of both sites and discount the value of these links. By doing a three way link from sites hosted on different servers a webmaster can build link popularity without the search engine being able to detect the link trading as easily.
An Example 3 Way Link Technique
Site A represents you, the webmaster of your own
site. Sites B & C are owned by us. So, Site A links to Site B and Site C links
to Site A